SEBI Project Jagrook 2026: Investor-Awareness Display Rules for Stock-Broker Websites and Trading Apps
Stock-broker websites entered the first mandatory Project Jagrook display window on 5 October 2026; trading-app landing-page rotation becomes mandatory from 1 November.
Direct answer
SEBI Circular HO/38/24/(15)2026-MIRSD-PODMMC/I/22872/2026, dated 1 October 2026, introduces a date-specific display programme for stock brokers under Project Jagrook. Website compliance began on 5 October 2026. A broader mandatory trading-app rotation begins on 1 November 2026.
Read the official SEBI circular page and SEBI’s 5 October Project Jagrook campaign release. For an independent report, see Moneycontrol’s coverage. The Best CS Firm In India implementation approach is to treat each regulated banner as version-controlled compliance content, not a marketing creative.
Who is covered?
- Stock brokers operating websites.
- Stock brokers offering mobile or web-based trading applications.
- Recognised stock exchanges responsible for informing and monitoring members.
- Depositories within the circular’s communication and implementation chain.
- Product, design, engineering, compliance, marketing and internal-audit teams supporting broker platforms.
A fintech that is not itself the registered stock broker should map which group entity owns the regulated customer journey. Contractual responsibility does not displace the registered broker’s regulatory accountability.
Date-by-date obligation map
| Channel | 5–31 October 2026 | From 1 November 2026 |
|---|---|---|
| Broker website | Investor-awareness messages and existing risk disclosures must be displayed | Specified investor messages must appear on the landing page |
| Trading app | Investor-message display is voluntary; risk disclosures may accompany it | Investor messages and risk disclosures must appear on alternate days on the landing page |
| Exchange/depository action | Inform members and support implementation | Continue dissemination, oversight and prescribed changes |
What the circular builds on
SEBI’s May 2023 circular already required stock brokers to display prescribed risk disclosures to clients. Project Jagrook adds investor-centric awareness messages for safety and education. The two content streams must therefore be scheduled carefully: awareness messages do not erase the earlier risk-disclosure obligation.
Implementation checklist for websites
- Obtain the message assets from the authorised exchange or SEBI channel.
- Confirm that text, language, artwork and links are reproduced without unauthorised edits.
- Place the content prominently and test desktop, tablet and mobile breakpoints.
- Ensure the message is visible without being hidden by cookie, login or promotional overlays.
- Preserve the existing risk disclosure during the October transition window.
- Prepare the landing-page implementation for 1 November.
- Capture timestamped screenshots and deployment records.
Implementation checklist for trading apps
- Define the landing page across logged-out, login and logged-in journeys.
- Create an alternate-day calendar beginning 1 November 2026.
- Prevent personalisation engines from suppressing regulated content.
- Track app versions and server-driven content separately.
- Test low-bandwidth, small-screen, dark-mode and accessibility behaviour.
- Retain an immutable record of which message each eligible user journey received.
- Build an emergency update path because SEBI may revise messages from time to time.
Control matrix
| Risk | Control | Evidence |
|---|---|---|
| Stale content | Approved asset register with effective dates | Checksum, version and approval log |
| Missed alternate day | Server-side scheduling and alert | Calendar and delivery logs |
| Banner hidden | Automated visual and DOM testing | Device screenshots and test report |
| Unauthorised edit | Compliance-locked content component | Release approval and repository history |
| Wrong entity scope | Registered-broker journey map | Entity and product responsibility matrix |
Documents and records to maintain
- SEBI circular and exchange/depository implementation communications.
- Approved awareness-message and risk-disclosure files.
- Compliance interpretation note and responsibility matrix.
- Design specifications, release tickets and code approvals.
- Website and app screenshots by device and date.
- Content-delivery, feature-flag and rotation logs.
- Incident tickets for missed or incorrect displays.
- Internal audit testing and closure evidence.
Founder impact for broking fintechs
This circular affects more than the compliance team. It changes prime product real estate, campaign scheduling and analytics. Founders should ring-fence regulated messages from growth experiments, ensure that group-company boundaries are clear, and give compliance the power to halt a release that breaks the prescribed display.
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Common mistakes to avoid
- Treating the October website requirement as voluntary.
- Starting the app’s alternate-day rule only after the first week of November.
- Replacing risk disclosures with investor-awareness content during the transition.
- Editing SEBI wording to fit the brand voice.
- Displaying the message only after login when the landing-page requirement applies.
- Using screenshots as the only evidence without deployment logs.
- Failing to test older app versions and responsive website layouts.
Founder / Business Takeaway
Create one regulated-content service shared by website and app, with version control, scheduling, monitoring and archived evidence. Project Jagrook is a product-compliance obligation whose quality depends on design and engineering discipline.
Suggested internal links
FAQ
Who must comply?
Stock brokers carry the core website and trading-app obligations, with exchanges and depositories supporting dissemination and implementation.
What applies during October?
Websites must display SEBI messages and risk disclosures; trading-app participation is voluntary during 5–31 October.
What applies from 1 November?
Website landing pages must carry the specified messages, and trading apps must alternate awareness messages and risk disclosures on their landing pages.
