Daily Funding Alert by BSA | 8 August 2026 | BlissClub Raises Rs 160 Crore Led by Singularity AMC
For 8 August 2026, the latest verified Indian startup funding window I am using is BlissClub's Rs 160 crore funding round. YourStory's 7 August 2026 daily startup roundup reported that Bengaluru-based…
Funding window checked
For 8 August 2026, the latest verified Indian startup funding window I am using is BlissClub’s Rs 160 crore funding round. YourStory’s 7 August 2026 daily startup roundup reported that Bengaluru-based athleisure brand BlissClub raised Rs 160 crore in a round led by Singularity AMC, with participation from existing investors Elevation Capital and Eight Roads Ventures. Entrackr, Moneycontrol, Economic Times, Business Standard, Inc42 and Times of India also reported the round across 6-8 August 2026.
I am using this round because it is current, amount-disclosed, backed by named investors and relevant for D2C, consumer brand, retail and online-commerce founders.
Deal snapshot
| Item | Details |
|---|---|
| Startup | BlissClub |
| Startup website | https://blissclub.com/ |
| Funding amount | Rs 160 crore |
| Round | Reported as a new funding round; Entrackr and Rediff describe it as Series B |
| Lead investor | Singularity AMC |
| Participating investors | Elevation Capital, Eight Roads Ventures, founder Minu Margeret and Vidit Aatrey, as reported by multiple publications |
| Investor websites | https://singularityamc.com/, https://www.elevationcapital.com/, https://eightroads.com/en/ |
| Sector | D2C, athleisure, activewear, functional apparel, consumer retail |
| Reported use of funds | Product range expansion, retail footprint, technology and product development |
What BlissClub does
BlissClub is an Indian functional apparel and athleisure brand. Its website positions the brand around clothing engineered for comfort, performance and movement for women and men: https://blissclub.com/. The business started with women-focused activewear and has expanded into broader functional apparel.
For founders, the interesting part is the category. Athleisure is not only fashion. It sits across consumer brand, fit, fabric, inventory, community, ecommerce, retail, supply chain, performance marketing, offline expansion and repeat purchase behaviour. That makes it capital-intensive, operationally demanding and highly dependent on brand trust.
Investor names and websites
| Investor | Website | Practical investor profile |
|---|---|---|
| Singularity AMC | https://singularityamc.com/ | India-focused alternative asset manager; its website says it backs scalable, high-growth, profitable companies across focus sectors including consumer |
| Elevation Capital | https://www.elevationcapital.com/ | Early-stage venture capital firm backing Indian technology and consumer companies |
| Eight Roads Ventures | https://eightroads.com/en/ | Global investment platform associated with long-term venture and growth investing |
| Minu Margeret and Vidit Aatrey | Company/founder participation reported by media | Founder and operator capital can signal conviction when disclosed clearly |
Why investors may have funded BlissClub
The likely investor logic is not just “D2C is back.” It is more specific.
- Activewear and functional apparel have moved from occasional purchase to everyday wardrobe.
- The brand has a clear consumer wedge: movement, comfort, fit and category-specific design.
- Offline retail can improve discovery and trust if store economics are controlled.
- Existing investor participation suggests continued belief in the company after earlier cycles.
- Founder participation can signal long-term conviction.
- Singularity AMC’s stated focus on scalable high-growth companies and consumer sectors fits the round thesis.
- The funding use cases are practical: product range, retail footprint and technology, not vague expansion language.
Founders should also see the difficulty. Consumer rounds in 2026 are not being funded only for Instagram visibility. Investors want gross margin, repeat purchase, inventory discipline, cohort data, retail productivity, supply-chain reliability and brand differentiation.
What to expect from BlissClub over the next three years
If BlissClub executes well, the next three years may include:
| Area | Likely direction |
|---|---|
| Product | More categories across activewear, travel, casual movement and functional apparel |
| Retail | More offline stores or experience-led retail in high-intent locations |
| Technology | Better sizing, inventory planning, customer retention and omnichannel systems |
| Brand | Stronger identity around comfort, movement, fit and everyday performance |
| Operations | Tighter sourcing, warehousing, return management and working-capital controls |
| Governance | More structured investor reporting as the cap table matures |
The risk is equally clear. D2C apparel companies can burn cash through inventory mistakes, discounting, return rates, offline rent, working capital, paid marketing and size-related exchanges. The next phase will test whether BlissClub can scale without weakening unit economics.
How similar founders can approach relevant investors
D2C founders should approach investors with evidence, not only brand language.
| Founder type | Investor angle | What to show |
|---|---|---|
| Apparel or athleisure brand | Consumer funds, family offices, growth investors | Gross margin, repeat purchase, return rate, inventory turns and store economics |
| Beauty or personal care brand | Consumer funds and strategic investors | Product differentiation, compliance, repeat rate, channel mix and contribution margin |
| Omnichannel retail startup | Growth funds and alternative asset managers | Store-level payback, online-to-offline behaviour, fulfilment cost and customer retention |
| Community-led D2C brand | Early-stage consumer investors | Engagement quality, organic sales, CAC payback and cohort retention |
Approach steps:
- Build a clean monthly MIS with revenue by channel, gross margin, discounts, returns and contribution margin.
- Prepare a category memo explaining why the brand can win without endless discounting.
- Map investors who have funded consumer, retail, D2C or omnichannel companies.
- Use warm introductions from founders, operators, advisors, customers or early angels.
- Share a focused deck and data room only after confirming investor fit.
- Be ready to explain inventory, working capital and compliance in detail.
Legal, tax and compliance documents founders should prepare
Before investor outreach, similar consumer founders should prepare:
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| Area | Documents |
|---|---|
| Corporate | Certificate of incorporation, MOA, AOA, PAN, TAN and GST certificate |
| Cap table | Current shareholding, ESOP pool, fully diluted cap table and investment history |
| ROC | PAS-3, share certificates, statutory registers, AOC-4, MGT-7 and board records |
| FEMA | FIRC, KYC, FC-GPR, FLA and valuation reports if foreign investors exist |
| ESOP | ESOP scheme, grant letters, vesting records and board approvals |
| IP | Trademark applications, brand ownership, design rights, content rights and founder assignment |
| Product | Vendor contracts, manufacturing agreements, quality standards and warranty/return policy |
| Customer | Website terms, privacy policy, refund policy, marketplace terms and complaint records |
| Data | DPDP readiness, CRM controls, marketing consent and customer data retention |
| Tax | GST returns, e-way bills where goods movement applies, TDS, payroll and notices |
| Finance | Audited statements, MIS, inventory ageing, margins, channel reports and bank statements |
Diligence angles for D2C and retail founders
Consumer diligence is now more forensic. Investors may ask:
- Is revenue net of returns and discounts?
- How much sales comes from marketplaces, own website and offline stores?
- Are influencer and ad spends capitalised or expensed correctly?
- Are GST returns aligned with sales channels?
- Is inventory ageing visible by SKU and warehouse?
- Are product claims defensible under consumer and advertising rules?
- Are trademarks owned by the company?
- Are manufacturer and vendor contracts signed?
- Is customer data collected with proper notice and consent discipline?
- Are founders and related parties receiving any undisclosed commercial benefit?
Founder lesson from today’s round
BlissClub’s round is a useful reminder that capital still flows to Indian consumer brands when the company shows a clear category, credible repeat demand and a path from online brand to broader retail business. But this kind of round also raises the compliance bar. Inventory, GST, contracts, brand IP, customer data, cap table and investor reporting need to be prepared before the fundraise conversation becomes serious.
Sources
- YourStory daily roundup, 7 August 2026: https://yourstory.com/2026/08/startup-news-and-updates-daily-roundup-august-7-2026
- Entrackr on BlissClub funding: https://entrackr.com/news/d2c-athleisure-brand-blissclub-raises-rs-160-cr-in-series-b-led-by-singularity-amc-12238770
- Moneycontrol on BlissClub funding: https://www.moneycontrol.com/news/business/startup/blissclub-raises-rs-160-crore-in-funding-led-by-singularity-13997008.html
- Inc42 on BlissClub funding: https://inc42.com/buzz/blissclub-raises-%E2%82%B9160-cr-to-fuel-offline-expansion-enter-new-categories/
- BlissClub website: https://blissclub.com/
- Singularity AMC: https://singularityamc.com/
- Elevation Capital: https://www.elevationcapital.com/
- Eight Roads Ventures: https://eightroads.com/en/
FAQ Section
How much did BlissClub raise?
BlissClub raised Rs 160 crore, according to multiple reports published around 7-8 August 2026.
Who led the BlissClub funding round?
The round was led by Singularity AMC, with participation from existing investors Elevation Capital and Eight Roads Ventures, according to media reports.
What sector is BlissClub in?
BlissClub operates in D2C athleisure, activewear, functional apparel and consumer retail.
What will BlissClub use the funding for?
Reports state that the company plans to expand its product range, grow its offline retail footprint and invest in product development and technology.
What should similar D2C founders prepare before approaching investors?
Founders should prepare cap table records, ROC filings, FEMA documents, trademarks, vendor contracts, GST records, inventory reports, customer policies, DPDP material, ESOP records and a detailed channel-wise MIS.
Founder / Business Takeaway
BlissClub’s round shows that D2C fundraising is still possible when brand, product, channel and operating metrics are credible. The Best CS Firm In India approach is to make the legal, tax, cap table, IP, GST and data-room side as disciplined as the consumer story.
Need expert support?
BSA helps D2C and consumer founders prepare investor-ready cap tables, ROC and FEMA records, ESOP files, trademarks, contracts, GST folders, DPDP checks and fundraising data rooms.
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